McCann Sydney/Charles Sturt University — Think Again


Charles Sturt University is a major provider of continuing education through online learning. These commercials illustrate simply the stories of 2 people who have decided to ‘Think Again’. Each is built around a person moving forward, focusing on the back of their heads as they walk towards their future.
Framing the people this way is a playful visual reference to our most potent possession – our minds.
Constructed of single shots, these called for greater levels of planning and creative around all areas of production, particularly timings, framing and lighting. They both end on the campaign line encouraging people to ‘Think Again’. Graphically framed, this call to action spurs people to start learning again with CSU and also communicates that it’s ok to aspire to something greater.

CSU - Think Again - Nursing Commercial


Charles Sturt University / McCann Sydney
Creative. Dejan Rasic & Jack Wall
Agency Producer. Colin Tuohy

Direction. Phillip Sage
Producer. Marcus Butler
DP. Hugh Miller
Editor. Gabe Dowrick
Post & Grade. White Chocolate
Sound Mix. Rumble