JWT/Electoral Commission — Project Tick


This series of commercials raises awareness for the 2015 NSW State Election, reminding people of the significance of their individual vote.

Based around a number of scenes featuring everyday people, the creative called for a naturalistic feel that viewers could relate to. In each scene these everyday people were accompanied by a representation of their vote as a tangible physical object, an unobtrusive part of their life.

To bring this creative to life, emphasis was placed on creating longer scenes made up of natural actions. This visual storytelling approach meant that all 3 spots could feature a different edit of each scene, maintaining a connection with the audience watching over the 6 weeks leading up to voting day.

Project Tick - Enrollment Commercial

Project Tick - Remember Commercial


NSW Electoral Commission / JWT
Creative. John Lam & Laurie Geddes
Agency Producer. Rachel Devine

Direction. Phillip Sage
Producer. Marcus Butler
DP. Hugh Miller
Editor. Gabe Dowrick
Post & Grade. White Chocolate
Sound Mix. We Love Jam