Host/Bankwest — In Good CompanyContent, Commercial
This campaign heroes real Bankwest Business customers, focusing on the genuine relationships they have with their individual Bankwest Business Managers.
These real stories illustrate the kind of knowledge that Bankwest has of their client’s businesses and how they make their banking easier. Telling these stories involved extensive research and planning to reveal the authentic insights that Bankwest has, and time to develop relationships with these people so that they would be comfortable with the filming process.
4 films were created across Australia highlighting businesses in WA, VIC and NSW.
Bankwest - In Good Company - Greg and Grahame
Bankwest - In Good Company - Anna and Lai Kim
Agency. Host Sydney
Creative. Will Miles
Agency Producer. Eleanor Rout
Direction. Phillip Sage
Producer. Marcus Butler
DP. Brett Brown
Edit. Pete Ward
Audio Mix. Sonar Sound
Grade. Method Studios